Turn your expertise
into content people
actually want to watch.
SGL Media builds the Instagram content strategy, scripts, editing and distribution system behind your personal brand so coaches and consultants can focus on what they actually know.
Your content isn't failing
because you're bad at what you do.
You're missing the system behind it. Most experts already know what they're talking about the problem is turning that knowledge into content that consistently gets attention and reaches the right audience.
Random posting
You show up when you feel like it — not according to a strategy that actually moves the needle.
"I don't know what to post"
You have real expertise but zero system for turning it into ideas people actually want to consume.
Good ideas, weak execution
The content exists but the hook is wrong, the pacing is off, or the edit kills the momentum.
Views with no direction
Some things get traction but none of it connects back to growing your business or generating leads.
You bring the expertise.
We build the content engine.
Content Strategy
We create a tailored content strategy designed around your audience, your positioning and your goals — not just what looks good on paper.
Viral Content Research
We study what's already working in your niche and identify the hooks, ideas and formats worth adapting.
Script Writing
We turn your expertise into scripts that sound exactly like you, your language, your pace. Not like an AI wrote them.
Filming Guidance
We teach you how to record better videos using your smartphone. lighting, framing, delivery. No film crew needed.
Video Editing
We turn your raw footage into polished short-form content built for retention. Hooks that grab, pacing that holds, endings that convert.
Posting + Optimization
We publish at the right times, monitor performance and continuously refine the strategy based on what the data actually says.
Our Recent Work
Raw footage in. Polished content out. Drag to explore.
20+ webinar signups in 1 month.
100% organic.
Archana Dhaktode
Makeup artist & founder, Isha Beauty Academy · Pathardi
A skilled makeup artist with a full course to sell, but Instagram wasn't sending her students.
We researched her niche, wrote scripts in her voice, edited her reels and posted them, then built a ₹199 live webinar offer around the content.
Her 7th reel hit 89.6K views. People started replying to her stories and messaging her on WhatsApp to ask the fees and how to join.
Reel #7: 89.6K views, organic.
Real messages from real people
Swipe or scroll sideways · tap a screenshot to open it
Want results like this for your own brand?
Talk to Us →
Here's what working with us
actually looks like.
-
Strategy Call
We identify exactly what is holding your content back, and build a clear picture of what the right system looks like for your specific business.
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Onboarding
You receive access to your private client portal and complete a detailed questionnaire so we understand your voice, your audience and your objectives.
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Strategy
We build your full tailored content strategy. Pillars, positioning, formats, cadence and growth objectives, all mapped to your business.
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Research + Scripts
We research your niche, identify high-potential content ideas, and write your scripts. Every word is designed to sound like you and earn attention.
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Filming
We personally guide you through recording your content. You'll know exactly how to show up on camera, confidently and efficiently.
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Editing + Posting
You send us the raw footage. We edit, caption, optimise and publish it, on time, every time. You stay out of the weeds.
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Optimization
We track every piece of content, analyse performance and continuously refine the strategy. What's working gets doubled down on. What isn't gets cut.
You know your business.
We know how to turn it into content.
You don't need to become a full-time content creator.
- Expertise
- Experience
- Camera time
- Sales Skills
- Strategy
- Research
- Scripts
- Editing
- Posting
- Optimization
Built by people who obsess over content.
SGL Media is built around a simple idea: great expertise deserves great distribution.
We combine strategy, research, scripting, editing and performance tracking into one system, so experts can consistently show up online without becoming full-time content creators.
We care about one thing: making sure the right people hear what you have to say.
Questions?
We've got you covered.
We handle the full content system behind your personal brand on Instagram, strategy, research, scripting, filming guidance, video editing, posting and ongoing performance tracking. You record the footage; we handle everything else.
We work with coaches and consultants only. If you have real expertise to share and want your content to actually reflect that — you're the right fit.
After the initial onboarding and strategy session, your main commitment is recording the content. Typically a few short sessions per week. Most clients spend 1–2 hours per week on content once the system is running.
Yes. We write complete scripts for every piece of content. But we make sure they sound like you, not like they came from a template. After the first few scripts, most clients tell us they couldn't tell the difference from how they'd write it themselves.
Yes. Before your first batch of content, we walk you through exactly how to set up your phone, lighting and space to get the best possible footage. We also give you delivery tips, because how you say something matters as much as what you say.
Yes. You send us the raw footage and we handle the editing, captions, music (where relevant), thumbnails and publishing. We also monitor the content after it goes live and feed the performance data back into the strategy.
We research what's already performing in your niche and map that to your specific expertise and audience. Every idea goes through a research and strategy filter before we bring it to you, so you're not wasting time on content that was never going to work.
Most clients are fully onboarded and publishing content within 2 weeks of starting. The strategy call and onboarding happen in week one. Scripts, filming guidance and first edits typically follow in week two.
We track reach, impressions, watch time, engagement rate and follower growth. But we also look beyond vanity metrics, the question we always come back to is: is this content creating conversations and qualified interest in your business?
Pricing depends on the scope of work and the specific package you need. The best way to understand what makes sense for your situation is to book a strategy call, we'll walk you through everything there.
Your expertise is
already valuable.
Now let's make sure people see it.
Talk to Us →Tell us where your content is today. We'll show you what we'd change.